For the first section of the PR, we primarily focused on researching trends and media associated with our client. My client is the Noble Public Schools foundation for academic excellence. I currently serve on the board, so it is obviously an organization that means a lot to me.
I found several different trends using Google Trends software. People seemed to be most interested in non-profits in the time before Christmas. This information will influence when we create and push new content to our publics.
I also viewed several social media sites and the primary agency website. The social media presence is severely lacking, and the website i difficult to navigate.
Overall, Im excited to get to hopefully improve a worthwhile cause and increase the funding for my home school district.
Travis Grayson's JMC Blog 